In this digital age, business’s future relies on its ability to adapt to change. We’ve seen a constant shift in customer expectations with evolving needs and technological advancements. Hence, the Customer Relationship Management (CRM) landscape is expected to undergo significant transformations & key players like Salesforce are constantly innovating and shaping the future with advanced Salesforce products and services. In this blog, we will discuss the speculative Salesforce future trends for 2030 and possibilities that Salesforce brings as a part of the evolution in the coming decade.
1. Enhanced Artificial Intelligence
Artificial intelligence (AI) has been a driving force behind Salesforce’s success, and its importance is set to be increased in the future. Salesforce Einstein AI’s advanced analytics, automation capabilities, and predictive models have simplified data interpretation across massive datasets and enabled businesses to predict the future using the insights, thereby enabling them to deliver hyper-personalized customer experiences and grow year-over-year revenue. Additionally, the integration of Salesforce CRM products with Salesforce Tableau can aid businesses in using business intelligence and analytics to simplify the processes besides addressing the gaps and identifying the opportunities in their businesses. We can expect more sophisticated Salesforce Einstein AI and other AI-powered Salesforce CRM products from Salesforce.
2. Increased Salesforce Integration with IoT
The Internet of Things (IoT) is poised to revolutionize how businesses operate. It is estimated that the number of IoT-connected devices will reach from 15.14 billion (2023) to 29.42 billion by 2030. Salesforce may seize this opportunity by forging stronger connections with IoT devices and platforms. By leveraging IoT data, companies can proactively respond to customer needs, optimize processes, and enhance efficiency. The IoT integration of CRM may redefine Salesforce CRM practices and enable a new level of connectivity and automation.
3. Mobile and Voice Interface Expansion
The proliferation of mobile devices and voice-activated assistants has changed how we interact with technology. Think with Google report says that over a quarter of the online population uses voice search on mobile devices. Salesforce adapted to this trend before Summer’20 Release by introducing Einstein AI Voice Assistant and AI bots. However, Salesforce discontinued the Einstein AI voice assistant and bot and started to focus on improving mobile CRM applications and voice-based interactions. Hence, this shift may bring forth voice-activated CRM interfaces, streamlined mobile experiences, and seamless integration with mobile platforms, empowering users with convenience and accessibility in the future.
4. Emphasis on Salesforce Customer Data Privacy and Security
In an era of increased data privacy concerns, Salesforce is constantly enhancing Data security features in every Salesforce release to stay compliant with regulations like GDPR and CCPA to empower users with greater control over their personal information besides maintaining trust and transparency as core tenets of Salesforce.
5. Augmented and Virtual Reality Integration
The integration of virtual reality (VR) & augmented reality (AR) in Salesforce CRM adds tremendous potential to business. Salesforce may explore these immersive technologies to deliver customers more interactive and engaging experiences. Businesses can use customer data to know their needs, track them, and engage them through the sales funnel with 3D visualizations, virtual showrooms, product customizations, demonstrations, and remote collaboration via AR and VR. These technologies can revolutionize how businesses engage with their clientele at a deeper level.
Conclusion:
Salesforce has already made strides in developing industry-specific solutions such as Financial Services Cloud, Health Cloud, and Manufacturing Cloud. In the future, we can expect Salesforce to tailor the Salesforce CRM products & offerings further to cater to the unique needs of various industries. Businesses can achieve greater operational efficiency and better serve their customers using specialized Salesforce products, tools, and capabilities. While we cannot predict the exact path Salesforce will take in the next decade, this speculative Salesforce future and industry trends provide a glimpse into the potential future of Salesforce as an industry-leading CRM platform by 2030.
As a Salesforce Consultant, we find these trends more poised to shape the CRM landscape and empower businesses to forge stronger customer relationships in the coming years. Dextara keeps publishing insightful blogs on Salesforce and CPQ Software trends, so follow us on our official website and social media platforms for regular updates. Feel free to contact our Salesforce consultants and CPQ experts at sales@dextara.com for more info on our Salesforce Implementation Services, Salesforce Integration Services, Salesforce Cloud Consulting, and other info on the Salesforce niche.